E-Commerce Platform Provider Plimus Chooses MoreVRP to Ensure Lightning-fast Purchase Transaction Times for Global Network of Over 90,000 Vendors and Affiliates

NEW YORK--(BUSINESS WIRE)--More IT Resources Ltd. (MORE) today announced that Plimus, a leading provider of hosted e-commerce solutions, has selected MORE’s flagship MoreVRP database performance optimization solution to accelerate the processing of online purchase transactions for its user network of over 6,500 vendors and 85,000 affiliates around the world. Speeding database transaction throughput during peak workloads, MoreVRP enables Plimus to maintain consistent quality of service for its users while scaling its database infrastructure to accommodate fast-growing demand for its innovative e-commerce services.

“Plimus’ reputation is founded on our ability to provide users with a highly flexible, easy to use e-commerce platform that enables them to effectively drive sales of digital products and services spanning software, online gaming, mobile applications, digital media and beyond,” said Mark Hassin, Vice President Strategic Accounts, Plimus. “MoreVRP complements the agility that we facilitate for our customers by affording us the database management agility needed to ensure the best possible transaction processing performance throughout the most demanding workloads, utilizing minimal computing power to accommodate our rapid growth in customers and traffic.”

In addition to providing the industry-unique ability to proactively and instantaneously accelerate database performance down to the individual transaction level, MoreVRP equips Plimus with ultra-granular database performance monitoring and analysis that allows deep visibility into real-time and historical system performance data. This capability enables Plimus to identify and analyze usage patterns and trends, which in turn allows it to plan and refine its capacity models with unprecedented precision. MoreVRP’s ability to compare data sets and performance metrics from different time periods equips Plimus to pinpoint anomalies and bottlenecks and quickly resolve performance degradation issues to ensure peak database performance and service level agreement conformance across OLTP and DW processes.

Plimus also uses MoreVRP to ensure consistent database performance during system maintenance windows, during which time Plimus redirects all database traffic from one site to a secondary site. This maintenance process prohibits load balancing between the two dispersed sites, and therefore risks straining the sole active site’s database processing capacity. With MoreVRP, however, Plimus is assured consistent performance throughout the process, dramatically enhancing its overall operational and IT flexibility.

“Just as Plimus positions its customers to achieve ambitious revenue growth via its highly-flexible e-commerce platform, MoreVRP is ultimately helping Plimus to grow its business by preserving and enhancing user satisfaction with Plimus’ purchase processing platform, and by facilitating the flexible scalability of Plimus’ database infrastructure,” said Eliran Malki, CEO, MORE. “The advanced database performance optimization capabilities that MoreVRP brings to e-commerce applications are helping companies like Plimus achieve the highest possible quality of service for customers and distinguish themselves from the competition via their IT innovation.”

About Plimus

Plimus, Inc., is a global e-Commerce solutions provider that builds, and manages online businesses for thousands of software publishers, web hosting companies, and online retailers. Plimus offers an easy-to-implement, configurable e-Business platform that allows companies to grow their e-Commerce business worldwide by marketing, selling and distributing digital goods and services online. The company’s award-winning e-Commerce Application and Buy Anyware API are flexible, hosted, and complete applications that uniquely span the entire e-Commerce lifecycle and are connected to a large global affiliate network. Plimus helps companies and publishers of all sizes maximize online revenues and reduce the costs and risks of running an e-Commerce operation. More information may be found at www.plimus.com.

About More IT Resources Ltd. (MORE)

MORE’s flagship MoreVRP software solution empowers users with advanced capabilities for database performance monitoring, analysis and acceleration. For physical, virtual and cloud-based IT environments, MoreVRP delivers unprecedented database visibility and real-time performance control to ensure optimal Quality of Service for critical enterprise applications. MORE is headquartered in New York, NY, and maintains a network of partners and resellers across North America, EMEA, and Asia-Pacific. Its strategic partners include Oracle, IBM, EMC, Microsoft and others. For more information visit www.morevrp.com.

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